The question of where the next generation of entrepreneurs will come from is answered on seeing how far Jese Saddler has come with his Original Made Garments (OMG) operation. In a short space of time, what started as a mission to do ‘something different’ has rapidly grown into an ‘in-vogue’ fashion label. The success of OMG adds a line to the business potential of social networking. On the way, Jese has faced tough decisions in a testimony of his determination.

OMG has intertwined creativity, innovation and continuous improvement to bring to life a range that stands out in the fast-moving fashion world. So hearing Jese assert that ‘if it isn’t broke, don’t fix it’ baits you into wanting to find out more. This where you realise that the success being talked about was not just moulded overnight. The design concepts that Jese and his team are able to conjure sits on the back of a business model that does not leave a stone unturned in the quest for originality. As he runs through these, the sense of a real life MBA with so much to learn is unavoidable.

More than anything, OMG is endowed with a youthful spirit that is not shy of trying out new concepts, ideas and things in appeasement of their customers. With the launch of a website, they are confident about what customers can look forward to as they get ready to roll out the next instalment for the company.