Businesses, of course, have to start from somewhere, which in most cases means an idea in response to a gap. Paula Nunns, in identifying what Bradford needed by way of designer wear for women and children is no exception. But with a son to keep her in the ‘know’, her motivations were that more special.

Encouraged by family, friends and potential customers, Paula embarked on her mission to stamp Room 37’s imprint as the place for classy design wear. The decision to locate her boutique in the city centre, by then, was done and dusted. ‘I wanted an end to the trend of people shopping elsewhere’ as she explains, ‘because of the lack of up-market boutiques in Bradford.’

Excited by Rawson Place with the rapid take-up of previously empty premises, Paula was keen to make her mark in the ongoing transformation. Her hands-on approach in the renovations that gave rise to Room 37 was not surprising for someone who describes herself as a Bradfordian to the bone.

True to her promise about the choice, quality and affordability of her range, the City now has an outlet for designer wear that is normally associated with celebrities and stars. Even more so, Room 37’s location means that shoppers are within of reach of other businesses whose services complement what is offer there.